{"id":11156,"date":"2025-06-18T07:47:51","date_gmt":"2025-06-18T06:47:51","guid":{"rendered":"https:\/\/veeuze.com\/?p=11156"},"modified":"2025-06-18T07:47:51","modified_gmt":"2025-06-18T06:47:51","slug":"jab-anstoetz-materialo-texturpartnership-with-future","status":"publish","type":"post","link":"https:\/\/veeuze.com\/en\/jab-anstoetz-materialo-texturpartnership-with-future\/","title":{"rendered":"JAB Anstoetz &amp; MATERIALO: Texturpartnership with future"},"content":{"rendered":"\n<p><strong>JAB Anstoetz is one of Europe\u2019s most renowned textile publishers \u2013 and has been a texture partner of MATERIALO from the very beginning. In this interview, Lars Puschmann, Head of Sales at JAB, explains why the platform is strategically important for the company as well as for interior decorators \u2013 and why the collaboration will become even more important in the future.<\/strong><\/p>\n\n\n\n<p><strong>Quick Interview with Lars Puschmann \u2013 Head of Sales, JAB Anstoetz Group<\/strong><\/p>\n\n\n\n<p>VEEUZE:<br>Mr. Puschmann, JAB has been a texture partner on Materialo from the very beginning \u2013 why?<\/p>\n\n\n\n<p><strong>Lars Puschmann:<\/strong><br>We wanted to embrace digitalization early on. Materialo approached us back then, and we were immediately convinced: As the market leader in upholstery fabrics and floor coverings, it was clear that we wanted to be part of such an industry solution.<\/p>\n\n\n\n<p>VEEUZE:<br>Starting this summer, all JAB collections will be digitally available \u2013 how does that benefit retailers?<\/p>\n\n\n\n<p><strong>Lars Puschmann:<\/strong><br>Our retailers rarely have all fabrics on hand. With Materialo, they can access our entire range digitally \u2013 that significantly expands their sample selection and supports their consultations.<\/p>\n\n\n\n<p>VEEUZE:<br>Materialo features various manufacturers and trades \u2013 what\u2019s the advantage of that?<\/p>\n\n\n\n<p><strong>Lars Puschmann:<\/strong><br>Bundling makes things easier: one interface, all our brands, and all our product categories. That saves onboarding time, is efficient, and supports customer consultations far better than simply sampling without visualizing the product in a room setting.<\/p>\n\n\n\n<p>VEEUZE:<br>How important is data accuracy in this context?<\/p>\n\n\n\n<p><strong>Lars Puschmann:<\/strong><br>Extremely important. Outdated collections lead to frustration during consultations. Up-to-date data is essential \u2013 otherwise, credibility with customers suffers.<\/p>\n\n\n\n<p>VEEUZE:<br>Does Materialo also enhance retailers\u2019 digital presence?<\/p>\n\n\n\n<p><strong>Lars Puschmann:<\/strong><br>Absolutely. Many retailers integrate it into their websites \u2013 as a digital shop window that attracts attention. Especially since our products can&#8217;t always be showcased in premium retail locations, this is essential.<\/p>\n\n\n\n<p>VEEUZE:<br>Speaking of AI and space planning \u2013 is it an opportunity or just a gimmick?<\/p>\n\n\n\n<p><strong>Lars Puschmann:<\/strong><br>Definitely an opportunity. Even traditional craftsmanship can present itself in a modern way \u2013 AI creates new experiences and shows that we\u2019re moving with the times.<\/p>\n\n\n\n<p>VEEUZE:<br>And from a strategic perspective \u2013 how important is Materialo for JAB?<\/p>\n\n\n\n<p><strong>Lars Puschmann:<\/strong><br>Very important. We reach more end customers digitally and increase the visibility of our products \u2013 exactly what we need in a world of changing shopping habits.<\/p>\n\n\n\n<p>VEEUZE:<br>Thank you for the interview, Mr. Puschmann \u2013 and continued success with JAB Anstoetz!<\/p>\n\n\n\n<p><strong>Lars Puschmann:<\/strong><br>Thank you \u2013 and best wishes from Bielefeld!<\/p>\n\n\n\n<p>\ud83d\udc49 About the texture partnership: <a class=\"\" href=\"http:\/\/www.veeuze.com\/texturpartnerschaft\">www.veeuze.com\/texturpartnerschaft<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lars Puschmann, Head of Account Managementbei JAB Anstoetz Group Bielefeld in a flash interview<\/p>\n","protected":false},"author":3,"featured_media":11154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[1255,1256,1257,1258,1138,1259,1260],"class_list":["post-11156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","tag-bodenbelaege-en","tag-digitale-kollektionen-en","tag-jab-anstoetz-en","tag-ki-innovation-en","tag-materialo-en","tag-raumausstatter-en","tag-texturpartnerschaft-en"],"yoast_head":"\n<title>JAB Anstoetz &amp; 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