High-quality products deserve outstanding advice – tailored, forward-thinking, and emotionally engaging.
That’s why Kuratle & Jaecker, one of Switzerland’s leading suppliers of wood-based materials, has chosen to use its own Design Studio powered by Materialo from VEEUZE.
“We don’t want customers to just pick a product – we want them to experience it before they buy,” says Michael Pletscher, Head of E-Commerce at Kuratle & Jaecker.
And that’s exactly what the Design Studio delivers: a sleek online tool that allows customers to visualise products in real-life settings – from parquet flooring to wall panelling.
Customer-centred advice – digital and emotional
Whether working with architects, interior contractors or retail partners, everyone benefits from the ability to showcase over 120 floor designs and 60 wall finishes in digital living spaces.
With just a few clicks, ideas are transformed into tangible room concepts. And thanks to the upload function for personal room photos, the visualisation becomes even more authentic and tailored.
🔗 https://kuratlejaecker.materialo.com
A customer favourite? The split-screen comparison mode: two products, one space, real-time decision support. It’s an instant way for clients to see how different materials can shape the look and feel of a room – helping them choose with clarity and confidence.
Efficiency that makes an impact
For Kuratle & Jaecker, the Design Studio is also a real efficiency booster.
The decision-making process is faster, customer satisfaction increases, and the tool provides direct visual support in everyday sales conversations.
“As a virtual extension of our samples, it’s a great help to showcase results in real time,” confirms Michael Pletscher.
Stronger sales, stronger brand
The Design Studio strengthens not only the company’s customer consultation but also its innovative brand image. By offering a visual and interactive planning experience, Kuratle & Jaecker builds lasting customer relationships.
VEEUZE delivers the perfect combination of digitalisation, emotional engagement and sales support – all in one powerful solution.
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