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Trade fair survey evaluation with results you´ll never guess

Trade fair survey evaluation


As 2025 approaches, we asked our business partners and customers what their plans are for the coming year in terms of trade fairs and what they expect from these events.

The results are promising and offer valuable insights into the priorities of our industry.

Planned Trade Show Visits

Among the major trade shows for 2025, BAU 2025 is clearly the favorite: 85% of respondents indicated they plan to attend this event. Domotex 2025 is being considered by around 15% of participants.

Interestingly, there is also a smaller group that does not plan to attend any of the mentioned trade shows, indicating alternative opportunities for information exchange and networking.

The Key Reasons for Attending Trade Shows

  • Current Information & Live Demonstrations: Live demos and direct insights into the latest products and technologies top the list.
  • Personal Contacts: Direct interaction and networking are key motivators for many attendees.
  • New Trends and Updates: Many respondents want to learn about the latest trends and developments in the industry.
  • New Ideas, Suppliers, and Materials: The discovery of new materials and potential business partners is another strong motivator.
  • Purchasing: For some, sourcing materials and products also plays a significant role.

Source: SurveyMonkey

Picture of Britta Lindekamp

Britta Lindekamp