Why digital technologies are transforming interior retail
The future of retail lies in the combination of stationary and digital shopping. In interior retail in particular, customers can visualize furniture and home accessories from the comfort of their own home – even before entering a store. Digital technologies such as AI, AR and VR make this possible and are fundamentally changing purchasing behavior.
A look at the figures shows the significance of this development:
- The European AI market is expected to reach a volume of 56.28 billion euros by 2025.
- In Germany, investments in AI could rise to 10 billion euros.
- AR and VR are also booming: sales of 10.7 billion euros are expected by 2025.
Companies that invest early on will secure competitive advantages and increase their efficiency.
Digital solutions such as virtual product previews or AI-supported room planners enable customers to experience furnishing products in a realistic way. A strong digital presence is crucial, as many customers gather information online before visiting a store.
VEEUZE offers the right solution here: with a platform that combines all sales channels, simplifies processes and creates digital experiences. From product configuration to the final purchase – everything is connected, fast and user-friendly.
Credit: Plack Vloering
